Melbourne, VIC · Open to new opportunities
Lisa
Cappuccio.
Marketing & Community Strategist
I build
A marketing strategist with a genuine love of community, technology and people.
Marketing & Community Strategist
A marketing strategist with a genuine love of community, technology and people.
Who I am
I'm creative, curious and a lifelong learner. I love the full picture — strategy through to execution, data through to storytelling. And I have a genuine obsession with technology. I build AI-powered tools for my community not because I had to, but because I can't help myself.
Career
Jun 2025 – Present
Co-Founder
Women With Vision Australia · Self-employed
What started as a 'what if' conversation with a business partner became something neither of us expected — a festival where women in optics feel seen, celebrated and supported. An industry initiative that grew into something much bigger than both of us.
Jan 2024 – Present
General Manager
Eyebenefit · Full-time
Leading marketing and operations for a national independent optical buying group — driving brand, community and communications for 400+ member practices across Australia. Building the kind of collaborative community where members genuinely connect, share and grow.
Jul 2015 – Feb 2024 · 8 yrs
Marketing Manager
Eyebenefit · Full-time
Led all marketing initiatives — brand communication, digital strategy, member growth, supplier partnerships. Built the function from scratch and grew it into the organisation's most valued member touchpoint.
Nov 2014 – Oct 2021 · 7 yrs
Owner
Luna Ink · Self-employed
Founded and operated a web design studio focused on empowering women-led service brands — creating beautiful, functional websites that were actually easy for clients to manage.
Feb 2008 – May 2013 · 5 yrs
Graphic Artist & Project Coordinator
Pageset
Produced high-quality print materials and coordinated projects across editors and publishers. Responsibilities spanning graphic design, marketing collateral, and email campaigns.
Sector experience
Expertise
Marketing Strategy
Brand, content, campaigns and communications designed for niche B2B and professional audiences — the ones who read everything you send.
Social & Content
Social presence that feels authentic for professional audiences. Content calendars, scheduling, performance data and stakeholder reporting.
Member & Stakeholder Engagement
Building the relationships that make organisations stick — members, suppliers, partners and boards. Making people feel like they matter, because they do.
AI Tools & Adoption
Not "I use AI sometimes." I build workflows, create tools for communities, and think seriously about what AI changes for small teams.
Team Leadership
Built and led a five-person team with a flat, trust-based culture. High output, low drama. People do their best work when genuinely supported.
Founder Thinking
Started Women With Vision from nothing. I see gaps and I fill them — whether inside an organisation or out on my own.
How I work
I've spent long enough in one sector to know the difference between tactics and transformation. I think in systems, communicate directly, and I'm happiest when I'm trying something new, breaking it, and figuring out why. I genuinely love the work — the experimenting, the iterating, the never quite being done learning.
Hands-on and strategic
I've written the strategy and then personally built the page, designed the event, and sent the newsletter. I don't outsource understanding.
Community-first instinct
Before optimising for reach I ask: does this serve the person on the other side? That's what makes things last in professional communities.
Genuinely into technology
I invest my own time exploring where social and AI are heading. I bring that same curiosity and drive to every organisation I work with.
Independently minded
I tend not to wait for permission. I want to bring my skills to different contexts, keep growing, and do work I actually care about.
On a personal note
Melbourne, Chadstone to be exact (where you'll find me shopping!)
Mum of two and one fur baby
Fuelled by coffee daily
Champagne & wine enthusiast
Big Italian family — food is basically a religion (lucky I married a chef!)
Always planning the next trip
There's a playlist for every mood
Happiest when surrounded by an ocean of water
A wannabe reader (not just on holidays) — I buy the books, the AI tools just get in the way!
Not a day goes by where I don't learn something new — and I love that about myself
What if I fall?
Oh, but my darling, what if you fly?
— Erin Hanson
If you're looking for someone who leads with heart and thinks with strategy — I'd love to connect.